In fact, this option isn't new, as Facebook already placed ads in videos where the algorithm deemed it appropriate and where the right target audience could be reached. As the video creator, you had no control over this, and until now, only Facebook had been monetizing these ad placements.
A new feature is that this option can now also generate additional revenue for video owners. This means Facebook will give up a portion of the revenue, but it also makes it more attractive for content creators to post videos directly on Facebook (and use native content). Since this involves video content, this option only applies to Facebook.
In-stream ads for live
You can also place ads in live videos. The requirements for this are essentially the same as for regular in-stream ads, but as indicated, live videos must have accumulated 60,000 minutes accurate cleaned numbers list from frist database of viewing time in the last 60 days. Therefore, it's also mandatory that for every 5 videos you have in your account, at least 3 are live videos. These videos must also have been watched by a significant number of people.
Meta example In-stream banner ad
Banner ad in a live video. Source: Facebook.com
Additional income for the owners of the videos
Here too, accounts have different options for how ads are placed in live videos.
images (banners) below the videos, as in the image above
picture-in-picture mid-roll, a video or image that appears in the middle of the video
These help prevent ads from being perceived as disruptive. As a content creator, you can choose whether to have complete control over where and in what format the ads appear, or to let Facebook decide everything for you with automatic placement. Of course, Facebook's algorithm provides excellent insight into suitable advertising material that also resonates with users.
You can use this option in live videos on Facebook and Instagram. Both in-stream advertising features are already available in the Netherlands and Belgium.
Brand Collabs Manager
The Brand Collabs Manager works both ways, aiming to connect influencers and brands. Users can register as creators through Facebook Creator Studio to be found by various brands looking for suitable content creators to boost their exposure. This step, which was long the exclusive domain of external platforms or agencies, is now made possible through the Meta apps themselves.
Screenshot Meta Brand Collabs Manager criteria not met
Brands and other businesses can also sign up to use monetization features and collaborate with creators. To participate on the corporate side, you also need to meet certain criteria. These include a large following (more than 1,000), sufficient engagement (more than 15,000 in the last 60 days), and sufficiently engaging content (video views are the primary focus). As a Page, you must have an active following to participate. The Brand Collabs Manager is available in the Netherlands and Belgium.
