We can easily imagine the positioning of the three major geopolitical blocs: a desire for control in China with the likely creation of an ecosystem isolated from the world, a public/private alignment in the United States, and a Pavlovian priority for regulation in Europe.
Aside from recovery plans and climate visions, the draft European guidelines on digital technology hardly inspire immersion and ignore the centrality of the digital future. Yet, this new world will capture a share of value, at least proportionally to the time we will spend there.
Sovereignty and civilization new normal in the metaverse
Let's start with a major European 3D training program to prevent a skills shortage and massive funding for projects aimed at digitizing physical worlds. There's an urgent need to expand significant cultural budgets. This will allow us to showcase our European strengths, such as our museums, music, and cultural performances. It will also allow us to reinvent the "work of tomorrow" with more opportunities in this virtual business world.
While we've seen influencers monetize their product phone number list marketing in recent years, Kirsten is seeing (and will continue to see) a variety of business models emerge for creators across all channels. Influencer marketing is shifting toward a creator economy .
Creators play a key role in this. The name says it all: they're people who create everything from cooking tutorials to podcasts. Creators already existed, of course, but the business model is changing. Where brands used to pay for influencer campaigns, creators are now earning their money from content, because people are willing to pay for it through subscriptions or extra content. You might have heard of "Friends of the Show," where you can support podcasts for a small monthly fee—often in exchange for exclusive content.
Short videos & mobile first
We'll continue to see short (entertainment) videos: Snapchat Spotlight, YouTube Shorts, Reels, and TikTok. We'll even see Pinterest Idea Pins on Pinterest. YouTube Shorts work so well because they fuel a longer video.
In addition, more and more people are using their phones to create videos, photos, and graphics, and these videos are increasingly being viewed on mobile devices. Therefore, video content needs to be optimized for mobile. So, make your videos square or vertical.
